When you think of street typography, you immediately think of street art but there’s more to the story.
Street typography is actually every typographic element that you can possibly find in cities outdoors, such as stone engravings, painted signs, shop fronts, …
Those typographic signs give a general atmosphere of a city or neighborhood. They go rather unnoticed but we think they are beautiful and should be cherished.
Why stage a big spectacle, when there are other more subtle ways to make it work.
Drawing pictures and telling stories, that’s what Oliver Jeffers is known for. But if you'd like to find out what he really does, you should check out Mac Premo's hilarious video.