In a huge Ebay auction, the Braun collection designed by famous designer Dieter Rams is for sale.
The man is a legend! With his Schneewittchensarg SK6 turntable shining on the wooden floor, we consider ourselves as number one fans. The fact that his legacy is now for sale, makes us quite anxious to know more about this event. Good news is that the unique Braun Design collection is one of the most complete from this period. consisting of approximately 1000 different pieces, designed by Braun and Dieter Rams between the years 1955 and 1985. Bad news is that the collection will only be sold as a whole and single pieces or single product groups will not be sold. (Another small detail: the minimum asking price of 350 000 EURO.)
German industrial designer Dieter Rams is one of the best and most influential designers of the 20th century. He once explained his design approach in the phrase ‘Weniger, aber besser’ which translates as ‘Less, but better’. The man was an innovator who managed to give technology a clear shape in which form follows function, wrapping it in modern materials. By producing electronic gadgets that were remarkable in their austere aesthetic and user friendliness, Rams put Braun on the map in the 50’s. One cannot mention Braun without talking about Dieter Rams. A legend in his own right, he was the cornerstone of Braun design during his tenure with the company from 1956-1994. But he wasn’t Brauns only talented designer. Other such as Hans Gugelot, Fritz Eichler, Gerd Muller, Reinhold Weiss, and Dietrich Lubs helped to make Braun a household name. Rams and his staff designed many memorable products including the famous SK-4 record player and the high-quality 'D'-series (D45, D46) of 35 mm film slide projectors. He is also known for designing the 606 Universal Shelving System by Vitsœ in 1960.
Many of his designs - coffee makers, calculators, radios, audio/visual equipment, office products and the domestic appliances in particular - reveal the impact of ‘Braun design’ on other designers and their product engineering. A lot of Dieter Rams products have found a permanent home at many museums over the world, including MoMA in New York.
This is what Rams has to say about the extraordinary collection: “The collection was created between 1979 and 1981 during my studies of architecture. In 1991 it was joined with a second collection in order to choose the best among 200 double items. Since 2010 the collection has been further extended. Most of the pieces are in a good or very good state even though the function of the devices has not been tested as most of them have been standing idle for more than 30 years. The catalog shows only part of the collection as it was issued about 20 years ago. However, the list of items and the pictures of the storage facilities are up to date. The collection is completed by numerous brochures, manuals, posters, books, spare parts and so on. There are also some devices from the years before 1955, just to show that at that time they did not differ a lot from the products of other manufacturers.”
Text: Magali Elali
Photos: Florian Bohm
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