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Jacquemus in the swim of things

It feels good having a newcomer on the official ready-to-wear schedule, who doesn't dress to impress, but thinks, designs and produces locally. 


Did Japanese architect Junya Ishigami start a trend? With the public pool turned into a runway the blue protective shoe cover made quite an appearance. We couldn’t help but smile with the fashion folk being forced to cover their meticulously planned footwear. So who’s the genius behind it? It’s French fashion designer Simon Porte Jacquemus, who lives for 90s pop aesthetics, workwear and a hint of bourgeois attitude.


“I love France and I like to express this through my work,” explained the designer, referring to the blue-white-red color motive of his ‘La Piscine’-collection. Plastic sandals, knee socks, wet hair, and black hats created the look. Masculine tailoring meeting up with sportswear, we love it! But the easy, basic separates really stole the day. Jackets, pants, skirts, and overcoats in black, navy stripe, and red felt wearable and fresh. With his AW13 collection self-taught  Jacquemus was able to create excellent wardrobe basics with a cool nonchalant Parisian twist.


He paid homage to French beauty by carefully selecting his models:  petite and cute woman, that rather had the ‘girl next door’-look, than the top model one. “I wanted to tell a story from everyday life. It's about a girl who just finished her swimming lesson and is about to leave the pool. She wears a beanie on her wet hair and slide sandals on her feet.”  A unique vision on the suburban après-ski, quoi! Inspired by French actress Isabelle Adjani and her 1984 hit song and swim-centric music video ‘Pull Marine’, the marine sweater is definitely on our wish list! And who better to show it than the beautiful and über French model and blogger Jeanne Damas


It’s also worth noting that despite the fact that he now sells to twenty-five stores worldwide, the designer has kept his day job—he works in sales at Paris’ Comme des Garçons boutique. Jacquemus is down to earth. Just the way we like it!


Text: Magali Elali
Photos by Harry Carr for Opening Ceremony,
Columbine Goldsmith for Self Service Magazine

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