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Magazines turn into coffee shops

What is better than to have a cup of coffee while reading? Based on the tradition of coffeehouses, magazines now open their own cafés. 

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Reading a magazine is like taking a little break from day-to-day life. To sit down, have a cup of coffee and either browse the background articles of the latest news or getting inspired by an interesting portrait is what bohemians already did around 100 years ago – nowadays there is a renaissance of the coffeehouse tradition: Magazines and newspapers like Monocle or The Guardian open coffee shops all around the world.

 

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Still in our digital age, printed magazines are more popular than ever, being well-produced and well-written. Often in the price range of a book, they tend to cover timeless pieces in our ever-accelerating world. Whilst newspapers need to find new ways of engaging with their audience, a place where people can read and discuss seems to be the natural evolution and defines the new trend of both publications turning into coffee shops.

 

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The latest magazine cafés opened in London last month: No other than Tyler Brûlée, the founder of Monocle Magazine, expanded the magazine's philosophy to a meeting place and even The Guardian joined the latest trend with its #guardiancoffee. Another example is the Taiwanese issue of Wired magazine, located in a building of technical companies. Vogue has also already a café in Moscow and the Nederland newspaper, NRC, even opened a restaurant.

 

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By creating these gathering places for readers, here's to the new celebration of coffee culture.

 

Text: Jessica Jungbauer
Photos: ©Monocle, ©Vogue, ©NRC Handelsblad, ©The Guardian

 

 

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