What is better than to have a cup of coffee while reading? Based on the tradition of coffeehouses, magazines now open their own cafés.
Reading a magazine is like taking a little break from day-to-day life. To sit down, have a cup of coffee and either browse the background articles of the latest news or getting inspired by an interesting portrait is what bohemians already did around 100 years ago – nowadays there is a renaissance of the coffeehouse tradition: Magazines and newspapers like Monocle or The Guardian open coffee shops all around the world.
Still in our digital age, printed magazines are more popular than ever, being well-produced and well-written. Often in the price range of a book, they tend to cover timeless pieces in our ever-accelerating world. Whilst newspapers need to find new ways of engaging with their audience, a place where people can read and discuss seems to be the natural evolution and defines the new trend of both publications turning into coffee shops.
The latest magazine cafés opened in London last month: No other than Tyler Brûlée, the founder of Monocle Magazine, expanded the magazine's philosophy to a meeting place and even The Guardian joined the latest trend with its #guardiancoffee. Another example is the Taiwanese issue of Wired magazine, located in a building of technical companies. Vogue has also already a café in Moscow and the Nederland newspaper, NRC, even opened a restaurant.
By creating these gathering places for readers, here's to the new celebration of coffee culture.
Text: Jessica Jungbauer
Photos: ©Monocle, ©Vogue, ©NRC Handelsblad, ©The Guardian
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